MenuMasters 2012: Sonic, America's Drive-In

MenuMasters 2012: Sonic, America's Drive-In

Quick-service chain finds commercial success with jazzed-up hot dogs

When the research and development team at Sonic, America’s Drive-In set out to create the chain’s next signature dish, they didn’t have to look far for inspiration. The foundation for the chain’s latest success was already on the menu.

Building on the popularity of its existing foot-long Chili Cheese Coney, the chain introduced last March a line of four grilled 6-inch, all-beef hot dogs that reflect classic regional flavor combinations.

“As we wer

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