MenuMasters 2012: Quaker Steak & Lube

MenuMasters 2012: Quaker Steak & Lube

Cocktail, sandwich promotion generates excitement for wing-focused chain

Quaker Steak & Lube is best known for its chicken wings and beer, which account for 50 percent of food sales and 75 percent of beverage sales.

But with plans to double its 47 units over the next four years, the Sharon, Pa.-based chain was looking to broaden its appeal, sell more mixed drinks and reinforce the notion that it has other, more healthful options than its wings. Shake, Wrap & Roll!, a four-month limited-time offer launched in April 2011, was The Lube’s first mo

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