MenuMasters 2011: Subway

Breakfast rollout wins for Best Healthful Innovation

For Subway’s menu development team, big opportunity lies in small changes.

The chain’s breakfast line, for example, which introduced six new signature sandwiches and helped the chain capitalize on a new daypart in more than 25,000 restaurants, was the result of adding just two new ingredients to its menu: an egg-white omelet and a multigrain English muffin.

Those ingredients created the foundation of the Milford, Conn.-based chain’s “Build Your Better Bre

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