MenuMasters 2011: Popeyes

MenuMasters 2011: Popeyes

Wicked Chicken rollout 
wins for Best Limited-Time Offer

When you sell 900,000 pounds of chicken in one month, chances are pretty good that you came up with a product that the market was looking for.

Popeyes Louisiana Kitchen scored a big win with its summer 2010 LTO, Wicked Chicken. The Atlanta-based chain sold that 900,000 pounds of the spicy chicken in June of 2010. The chicken was bundled in a box with fries, ranch dip and Tabasco sauce and sold for $3.99 an order.

This was the first global rollout of a limited-time off

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