When you sell 900,000 pounds of chicken in one month, chances are pretty good that you came up with a product that the market was looking for.
Popeyes Louisiana Kitchen scored a big win with its summer 2010 LTO, Wicked Chicken. The Atlanta-based chain sold that 900,000 pounds of the spicy chicken in June of 2010. The chicken was bundled in a box with fries, ranch dip and Tabasco sauce and sold for $3.99 an order.
This was the first global rollout of a limited-time off
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