MENU/LINE EXTENSION: Jack in the Box

MENU/LINE EXTENSION: Jack in the Box

“Improving their food quality was the first leg of a three-legged stool to reinvent their brand, involving quality food, more contemporary restaurants and better service.” That’s how restaurant analyst Larry Miller of RBC Capital Markets describes changes by officials of Jack in the Box Inc., who are engaged in an ongoing campaign to update and upgrade the company’s namesake quick-service chain.

Calling the chain a leader in product innovation, Miller says that the brand’s

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