Facing soaring food and fuel costs, chain operators are trying to figure out how much of a hike in menu prices their customers can take and the best way to break the sad news to them that the days of heavy discounting are coming to an end.
One approach that restaurants are taking is to add premium items to the menu. It’s as if they’re saying, “Sure, you have to pay more, but look at all the great stuff you’re getting.”
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