Mendocino Farms

Upscale sandwich concept eyes growth 
in Los Angeles market

HEADQUARTERS: Los Angeles
MARKET SEGMENT: fast-fine sandwiches
MENU: farm-to-table focus featuring local and seasonal ingredients
NO. OF UNITS: 3
SYSTEMWIDE SALES: $6 million in 2010
AVERAGE CHECK: $10.25
METHOD OF GROWTH: internal cash
LEADERSHIP: Mario Del Pero, founder; Judy Han, corporate executive chef and partner; Ellen Chen, director of growth and partner
YEAR FOUNDED: 2005

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