MEG Conf. recap: Evolving marketing landscape offers opportunities

Restaurant marketers acknowledged that changes in consumers’ mind-sets, demographics and tools for communicating have shifted the foodservice landscape to one that will be permanently evolving.

But the challenges of this new environment create opportunities, agreed attendees at the Spring 2011 Marketing Executives Group Conference. The three-day conference in Chicago, themed “Shift Happens: Capitalize on Change,” focused operators and marketers on identifying changes

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