McDonald's: Technology, menu optimization key in near term

McDonald's: Technology, menu optimization key in near term

A Heard on the Call report following first-quarter earnings

Even as consumer confidence stagnates domestically and in Europe, McDonald’s will focus on modernizing restaurants, evolving the menu and engineering value, said Don Thompson, the company’s president and chief operating officer, in an earnings call on Friday.

McDonald’s net income rose 5 percent and same-store sales increased 7.3 percent for the quarter, and the brand gained market share in the Un

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