McDonald's exec talks about brand and reimaging

Jim Skinner spoke with Nation's Restaurant News about the importance of the brand's image and the consumer experience. He also provided an update on how the company's signature initiatives helped McDonald's weather the recession.

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish