McDonald's Channel: Differentiation and business model

McDonald's Channel: Differentiation and business model

Lee Edmondson, chief executive of ChannelPort Communications LLC, which is developing McDonald’s Channel, speaks with Nation’s Restaurant News

McDonald’s forthcoming in-restaurant TV channel will break new ground in building business-to-consumer relationships, one of its developers said.

The McDonald’s Channel, a digital out-of-home network, will be tested in about 650 company-owned and franchisee-operated McDonald’s restaurants in southern and central California beginning this quarter, said Lee Edmondson, chief executive of ChannelPor

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