McDonald’s seeks to ‘enrich’ kids with its Beijing Olympics initiative

McDonald’s seeks to ‘enrich’ kids with its Beijing Olympics initiative

OAK BROOK ILL. —Just as McDonald’s Corp. took it on the chin again this month for the way its brand affects children’s eating habits, the chain unveiled a kid-focused 2008 Olympics program it said would extend many years of responsible marketing to kids.

The “McDonald’s Champion Kids” initiative will give 300 children worldwide a chance to attend the Beijing 2008 Olympics, where they’ll be able to watch the games, meet athletes, tour cultural sites an

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