McDonald’s overhauls global packaging to send a strong, food-driven message about quality

McDonald’s overhauls global packaging to send a strong, food-driven message about quality

OAK BROOK Ill. McDonald’s Corp. rolls out radically different packaging worldwide, it joins other restaurant chains that have incorporated stronger food and nutrition messages in their marketing. —As

Starting this month in the United States, United Kingdom and Ireland, McDonald’s will launch “the biggest new-packaging initiative in the history of our brand,” global chief marketing officer Mary Dillon said.

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