McDonald’s: A look at brand marketing

A winner in the inaugural Effie Effectiveness Index outlines Real Fruit Smoothie campaign

McDonald’s earned the title of “Most Effective Brand” in the inaugural Effie Effectiveness Index, which ranks brands by measuring the results of 40 worldwide marketing and advertising competitions held by Effie Worldwide, a consortium of advertising firms and marketing research organizations.

The largest restaurant chain was cited for its award winning campaigns like “Angus Axioms,” which touted its Angus Snack Wraps, and the campaign introducing McDonald&

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