McDonald’s: Lessons learned from India

McDonald’s: Lessons learned from India

Amit Jatia of McDonald’s India on how chain adjusted menu and marketing for expansion in country

Getting a hamburger chain to thrive in a country where eating beef is taboo is a challenge, to say the least.

But McDonald’s is gradually finding its way in India.

The global quick-service giant hasn’t exactly taken the country by storm: The 32,000-unit chain opened its first restaurant in the country in 1996 and has since expanded to just 210 units.

“So you can see we took our time,” said Amit Jatia, managing director of McDonald’s India wit

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