McDonald’s: Lessons learned from India

McDonald’s: Lessons learned from India

Amit Jatia of McDonald’s India on how chain adjusted menu and marketing for expansion in country

Getting a hamburger chain to thrive in a country where eating beef is taboo is a challenge, to say the least.

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish