McDonald’s award-winning ads show that it’s more important to sell a product than to dazzle a judge

McDonald’s award-winning ads show that it’s more important to sell a product than to dazzle a judge

That ad is silly. That ad is sophomoric. That ad is just plain stupid.

That ad is sexist. That ad is racially insensitive.

Such are the common criticisms of advertising you can hear from consumers on any day of the week. They probably aren’t aware that ad agencies and clients can win awards for their advertising, and so they don’t know that another way to deride an ad that’s strong on artistic value and dismally weak on actually trying to sell the product is to say that the ad wa

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