McD, Starbucks add heat to long-brewing coffee wars

McD, Starbucks add heat to long-brewing coffee wars

OAK BROOK Ill. The long-brewing coffee wars reached another boiling point Tuesday with the launch of McDonald’s national advertising campaign promoting the rollout of its new espresso-based coffee line at 11,000 of its 14,000 domestic locations.

Coffeehouse giant Starbucks Corp. responded with the rollout of its Iced Brewed Coffee, available starting Tuesday at the discounted price of $1.95 for a grande, or 16-ounce cup, through Jun

Register to view the full article

Register to view this article

Already a member? .

TAGS: News
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish