OAK BROOK Ill. McDonald’s Corp. has signed on as one of the first four integrated sponsors of MySpace Music, the new joint venture with the world’s largest music labels.
McDonald’s will sponsor a variety of free song downloads on the site, and its sponsorship also includes presence on MySpace Music’s personal music player.
“We’re excited to be a part of this innovative new music platform that allows us to connect with customers in a unique and relevant way,” Anja Carroll, marketing director for McDonald’s USA, said in a statement.
Other sponsors include Sony Pictures, State Farm and Toyota.
MySpace Music has secured partnerships with Sony BMG Music Entertainment, Universal Music Group and Warner Music Group to create an e-commerce platform based on users’ abilities to discover, share and socialize through music.