McD rides steady message as rivals struggle

Analyst: Chain benefits from consistent marketing amid change at BK, Wendy’s

Burger King and Wendy’s are undergoing big changes in their marketing departments, but both brands have a lot of work to do to close the sales gap with segment leader McDonald’s and its consistent brand message, according to a marketing analyst.

Miami-based Burger King Corp. on Wednesday named McGarryBowen as its new agency of record, replacing Crispin Porter + Bogusky, the creative shop behind the chain&

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