McD expects new McSkillet to woo Hispanics

OAK BROOK Ill. McDonald’s rolled out its new McSkillet Burrito today as part of a an effort to raise breakfast sales beyond the 24 percent of unit intake the meal currently generates domestically, the chain indicated.

“It has particular appeal for our Hispanic customers,” Bill Lamar, chief marketing officer for franchisor McDonald’s Corp., said of the new $2.49 item. Television ads in Spanish are running in selected markets.

The burrito consists of

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