McD airs Olympics game plan

OAK BROOK Ill. McDonald’s Corp. disclosed details on Wednesday of its marketing tie-ins with the 2008 Beijing Olympics, which range from new TV commercials to the opening of four restaurants at Olympic venues.

In addition, McDonald’s restaurants worldwide will introduce a number of new menu items during the games, said Mary Dillon, the company’s chief marketing officer. The planned products include a Beijing Burger in Latin America and a McFresh line in Russia

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