McAlister’s Deli rallies franchisees, jolts sales with free-tea promotion and viral campaign

McAlister’s Deli rallies franchisees, jolts sales with free-tea promotion and viral campaign

Phil Friedman, chief executive of McAlister’s Deli, loved the results of last summer’s Free Tea Day, when the 300-unit fast-casual chain gave away more than 150,000 servings of its famous sweet tea.

Yet while the 15-percent year-over-year increase in that day’s sales made for a memorable promotion, Friedman said he hopes that the chain’s fans recall more than just the “free” part of the day.

“I don’t want

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