Marketing to Millennials not just about age

Experts from restaurant brands, groups offer advice on marketing to Generation Y at Share. Like. Buy. conference

Reaching the Millennial generation is about tapping into a mindset more than an age group, said Danielle Vona, vice president and chief marketing officer for Sonic Corp., in a keynote presentation at the “Share. Like. Buy.” conference in San Francisco on Friday.

At the conference — sponsored by marketing agency Barkley US, consumer researcher Service Management Group and The Boston Consulting Group — a new study was presented called “American Millennials:

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