Marketing messages built on 
connections inspire brand loyalty

Social media runs through nearly every restaurant industry engagement strategy these days. Yet many people agree that fancy new tactics need to be married to old-fashioned service and hospitality to have a lasting impact. Whether chefs or operators are connecting to consumers in a TV commercial, Facebook post or a table visit, they need to be talking about their guests more than themselves and listening more than speaking, experts said.

According to their peers, the restaurant brands

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