Margaritas’ promos get bird’s-eye view

Regional chain's spokesbird aids same-store sales


For Portsmouth, N.H.-based Margaritas Mexican Restaurant, 2010 was the year of the cockatoo, specifically Hector, the 22-unit brand’s wisecracking papier-mâché spokesman.


The bird not only starred in broadcast and social media for the chain, but he also served as the basis for several systemwide events, including a sales-driving “Dia del Hector” event in the fall, said Dawn Perry, Margaritas’ former chief marketing officer. The company and its adv

Register to view the full article

Register to view this article

TAGS: Technology
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish