Fast-casual players may have found success by offering a fresher, higher-quality alternative to fast food and a less-expensive option to casual dining, but that does not mean the segment is without challenges, according to The NPD Group.
Although the fast-casual segment has swelled to include 13,000 units and tripled its market share in the past 10 to 15 years — and was the only restaurant segment to grow in the past five — it still battles perceptions of being unaffordabl
All access premium subscription
Why Upgrade your account?
NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.
Questions about your account or how to access content?
Contact: Desiree Torres [email protected]
Already a member? Log in.
If you are registered, pleaselog-in to access Premium Content.