Mad Greens debuts web tool for consumers with food allergies

Mad Greens, an 11-unit chain based in Denver, is offering a website tool to help its customers who have food allergies more easily navigate its menu. The move aims to increase guest traffic among its current diners with allergies, as well as attract new customers looking for food allergy-friendly brands.

The chain, which operates counter-service restaurants in Colorado serving made-to-order salads, soups and sandwiches, said that its Interactive Allergy Menu software is now live

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