A look at Taco John’s chicken wings strategy

Renée Middleton, vice president of marketing, speaks with NRN on the West-Mex chain’s foray into wings

Both sales and brand positioning goals are being served by the recent genre-bending decision to add chicken “wings,” which are really made of breast meat, to the core menu at Taco John’s, according to its vice president of marketing, Renée Middleton.

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