A look at restaurants' Super Bowl ads

A look at restaurants' Super Bowl ads

MIAMI The Super Bowl is one of the most important advertising days of the year, and several restaurant companies, including Denny's and Taco Bell, paid as much as $3 million to air commercials during this year's game.

Marketing expert Mark DiMassimo, chief executive and chief creative officer for New York-based agency DIGO, said the overall 2010 lineup of Super Bowl ads was a “conservative, mediocre year.”

“It wasn’t a terrible year,” DiMassimo said

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