A look at McDonald’s newest menu strategy

A look at McDonald’s newest menu strategy

New smoothie flavors just the beginning, Chicken McBites, new flurries may be coming

McDonald’s launched the mango-pineapple flavor of its Real Fruit Smoothie lineup nationwide Monday, and the introduction could be the first of several new menu items to come to market more quickly in the United States.

Restaurant securities analyst Mark Kalinowski of Janney Capital Markets, who recently met with McDonald’s chief financial officer Pete Bensen, said the chain’s product pipeline would soon take a few cues from other areas of the world in terms of flavors

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