A look behind Domino’s marketing strategies

A look behind Domino’s marketing strategies

Executives discuss digital marketing, social media as keys to driving sales

Domino’s Pizza said a combination of new digital-marketing technologies and social media, coupled with consistent menu pricing strategies, will help maintain the sales momentum the pizza chain has enjoyed over the past two years.

Executives of the Ann Arbor, Mich.-based chain credited its “new, inspired pizza,” launched at the end of 2009, as the main driver of its same-store sales growth.

However, they also underscored the importance of marketing innovation ov

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