Long casual-dining slump prompts Hail Mary tactics

Long casual-dining slump prompts Hail Mary tactics

In the three-plus years since casual-dining guest traffic started to decline, operators have tightened their belts and cut costs to shore up their bottom lines. But with no economic relief in sight, and attempted quick fixes for eroding bottom lines already in place, many now are turning to what some experts see as the chains’ only option: pulling out all the stops to get guests back in seats.

From stepped-up marketing campaigns to more limited-time offers, new menu items and delivery

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