LIMITED-TIME OFFER: Golden Corral

LIMITED-TIME OFFER: Golden Corral

The promotion started as a limited-time offer, but it changed how business is done at the 478-unit Golden Corral buffet restaurant chain. Advertised from January through July last year, the “Everyone Deserves a Good Meal, Every Day” program gave diners a different reason to head to Golden Corral each night, all week long.

Before the promotion, menu changes had largely been random and seldom very drastic. But afterward, Wednes

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