Krystal, Starbucks try augmented reality apps

Restaurant marketers trying to envision the next big thing in advertising may start experimenting more with augmented-reality, or AR, mobile apps. But while the technology has the ability to surprise and entertain consumers with animated scenes on their smart-phone screens, a direct correlation to sales and return on investment remains a bit abstract, some early adopters say.

The Krystal Co., which operates more than 400 quick-service hamburger restaurants throughout the Southea

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish