Krispy tries a whole-wheat doughnut

WINSTON-SALEM N.C. Krispy Kreme Doughnuts has introduced the Whole Wheat Glazed doughnut that the 395-unit chain touted at its annual meeting here on Jan. 31.

 

Chain officials had cited the doughnut as one of the innovations they were embracing to change consumers' perception of Krispy as an indulgence brand.

 

 

"This sweet treat is an alternative for health conscious consumers with the benefits

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