Korean food concept sees big potential in U.S.

Bibigo Hot Stone aims to be 'McDonald's of bibimbap,' group says

Widely quoted as saying it hoped to become “the McDonald’s of bibimbap,” Seoul-based foodservice company CJ Foodville launched a new Korean concept in Los Angeles this week that officials say will be the first of 200 to open in the United States over the next five years.

Called Bibigo Hot Stone, the fast-casual restaurant in the Westwood neighborhood of Los Angeles, opened Monday and features the traditional Korean dish bibimbap, a combination of rice, vegetables, pro

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