KFC uses scent to showcase new lunch Deals

LOUISVILLE Ky. KFC said it is introducing a new line of bargain-priced meals in a "scent-focused" marketing campaign that involves having the $2.99 Deals delivered on mail carts to office workers in three cities.

In what it describes as a real-world product placement, employees at the Salvation Army offices in Chicago, Chemistry.com in Dallas and the Trade Association & Society Consultants in Washington, D.C., received the plated meals during pre-lunch mail dr

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish