KFC’s ‘Unthink’ campaign slow to catch on

Since last year’s introduction of grilled chicken and the rollout last month of its popular Double Down sandwich, KFC has asked customers in its advertising to “unthink” how they already perceived the Louisville-based chain.

While those items continue to sell well, however, new research indicates that the “Unthink” marketing campaign hasn’t broken through with consumers yet, most of whom still associate the brand with its longtime tagline “Fi

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