KFC’s ads stake out lead QSR position in no-trans-fat frying

KFC’s ads stake out lead QSR position in no-trans-fat frying

LOUISVILLE KY. —KFC broke new ground two weeks ago with TV spots focusing on its switch to frying oil containing zero grams of trans fats, but other chains so far appear content to promote their trans-fat-free products with less visible marketing support.

It’s not that those chains aren’t trying to get the word out about their use of oils that have not been linked to heart disease. Rather, the higher pro

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