KFC hits the gas on marketing of $5 Fill-Up Boxes

LOUISVILLE Ky. KFC, the latest chain to leap into the $5-menu-item fray, is taking to the highway to help promote its new KFC $5 Fill-Up Boxes.

On Wednesday, the Louisville, Ky.-based chicken chain transformed the Big Ten Mart on I-80 in Davenport, Iowa, into a KFC Filling Station where drivers received up to 15 gallons worth of gas and a KFC gift check for a $5 Fill-Up Box for $5.

All money collected at the filling station will go to the nonprofit AA

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