KFC eyes name change to include ‘Grilled’

KFC eyes name change to include ‘Grilled’

LOUISVILLE Ky. In a potential departure from its long heritage, KFC Corp. will give franchisees the option of rebranding their stores “Kentucky Fried & Grilled Chicken” as part of the scheduled rollout of a nonfried product now in widespread tests.

The revised moniker already is being used on store facades during tests at what’s believed to be hundreds of units in Colorado Springs, Colo.; San Diego; Oklahoma City; Jacksonville, Fla.; and Austin, Texas. In San

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish