KFC eyes ‘Grilled’ rebranding of ‘Fried’ legacy

KFC eyes ‘Grilled’ rebranding of ‘Fried’ legacy

LOUISVILLE KY. KFC Corp. will give franchisees the option of rebranding their stores “Kentucky Fried & Grilled Chicken” as part of a scheduled chainwide rollout of a nonfried product undergoing trials nationwide. —Representing a potential sea change in its 60-year-old image,

The revised moniker already is being used on KFC store facades during test marketing of “Kentucky Grilled C

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