KFC challenges McD with new wrap

KFC challenges McD with new wrap

LOUISVILLE Ky. KFC has introduced a Toasted Wrap sandwich, which it said beat McDonald’s Snack Wrap in “touch” tests.

KFC’s new product is a flour tortilla containing a crispy, all-white meat chicken strip, lettuce, pepper mayonnaise and a three-cheese blend. Like McDonald’s Snack Wrap, which the burger chain has cited as an important factor for its financial success, the new Toasted Wrap is priced at $1.29. Unlike McDonald’s version, the KFC wrap is toasted

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish