The keys to QSR breakfast success

Analyst with market research firm CustomersDNA breaks down breakfast drivers

Quick-service restaurant chains looking to break into the market for breakfast — as Wendy’s and Taco Bell plans to do in 2012 — will need deep pockets for marketing and a strong coffee offering, researchers said.

Industry analyst Dave Jenkins, founder of market research and consulting firm CustomersDNA, shared key drivers for restaurants looking to enter a competitive scene during a conference call hosted by Bernstein Research on Thursday.

Jenkins noted that 64

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