The key to managing valet parking: Give customers a choice

The key to managing valet parking: Give customers a choice

WORDS FROM Ron 
Ruggless
, Southwest 
Bureau Chief

I’ve noticed that valet car parkers seem to inspire alternating feelings of road rage and gratitude among diners.


A Houston Chronicle story from June headlined “Valet service is a ‘necessary evil’ in busy parts of the city,” confirmed my suspicions about the love-hate relationship that I and many others have with the uniformed sentinels so eager to take your keys, car and trust.


Mark Sullivan, who owns a Houston marketing and public-relations agen

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