Kahala franchisees try quadri-branding

Nation’s Restaurant News speaks with Ritesh Patel on the operation, which includes Blimpie, Cereality, NRgize Lifestyle Café and Samurai Sam’s brands

While a number of franchising companies offer dual and tri-branding, a Blimpie franchisee in Richmond, Va., is pioneering quadri-branding.

Franchisees Ritesh and Zeel Patel have brought together four brands of Scottsdale, Ariz.-based Kahala Management’s franchising portfolio — Blimpie sub shop, Cereality Cereal Bar & Café, NRgize Lifestyle Café and Samurai Sam’s Teriyaki Grill — into a food-court-style area in the Chippenham Hospital of

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