Juice It Up! retrofits units with raw juice bars

Juice It Up! retrofits units with raw juice bars

The Juice It Up! smoothie chain is retrofitting existing units to beef up freshly squeezed juice options with an expanded line of healthful beverages.

The move is a response to growing demand for functional juice concoctions, which have become increasingly trendy as celebrities tout juice-based cleanse diets and beverages as meal replacements, said Carol Skinner, senior director of marketing and business development for 90-unit Juice It Up! parent Balboa Brands Inc., based in Irvine, C

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