Jingle all the way

Jingle all the way

Commercials have Red Robin top of mind, primed for sales growth

Eat your heart out, Pavlov.

The pioneer of the conditioned response would be impressed with the success of Red Robin Gourmet Burgers’ ongoing advertising campaign built around the chain’s “Red Robin … Yummm” tag, which just completed its third run last month and has more media buys in its future.

In the chain’s past two quarterly earnings conference calls, chief executive Dennis Mullen credited Red Robin’s commercials with helping na

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