Jamba–Yogen Früz agreement expands cross-branding

The Jamba Juice smoothie chain and Canadian-born Yogen Früz are expanding their ongoing cross-branding relationship with a licensing agreement that aims to build daypart business.

Yogen Früz officials said Tuesday the company has signed a licensing agreement with Emeryville, Calif.-based Jamba Juice. The agreement gives the 746-unit smoothie chain the right to use the Yogen Früz operating system and trademarks as it rolls out a frozen yogurt line.

In turn, Yogen F