Jamba tests JambaGo, expands product line

As juice market heats up with Starbucks’ entrée, smoothie chain outlines growth plans

While Starbucks is moving into the juice category, with plans for a chain and retail products, major smoothie player Jamba Juice also has plans for growth, including a smaller, express prototype and which it revealed this week.

Jamba is testing a new express version of its brand called JambaGo, which could be used to move the chain into non-traditional locations like elementary and secondary schools and college campuses, the company said Wednesday.

The Emeryville, Cal

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish