Jamba tests JambaGo, expands product line

As juice market heats up with Starbucks’ entrée, smoothie chain outlines growth plans

While Starbucks is moving into the juice category, with plans for a chain and retail products, major smoothie player Jamba Juice also has plans for growth, including a smaller, express prototype and which it revealed this week.

Jamba is testing a new express version of its brand called JambaGo, which could be used to move the chain into non-traditional locations like elementary and secondary schools and college campuses, the company said Wednesday.

The Emeryville, Cal

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